Everybody’s least favourite media mogul Rupert Murdoch finally launched his “game changing” iPad app, The Daily, yesterday.
Looking slightly uncomfortable, the grizzled near-as-dammit octogenarian shuffled on-stage clutching Steve Jobs’ baby and announced that, having eliminated the costs associated with producing newspapers – “the ink, the paper and the trucks” – he could “pass the savings on” to you, the customer.
At this point, I should tell you that, later, I am going to reveal the exact date you will start saving money if you use The Daily for all your news.
But… before we get to that, let’s look at the product.
The Daily (AppStore link, but so far not available in the UK) is a “digital newspaper” for which you pay 99¢ a week, or 14¢ a day. You download it to your iPad in the morning whenever you get up and can read it wherever you want, even if you are out of range of a web connection.
The next morning Whenever you get up, you download a new issue and off you go.
In other words, it’s just like a newspaper, but with added whizz. Like video and animated graphics and stuff.
However, like a newspaper, it’s static. As the day gets old and things happen across the world, The Daily stays the same. It doesn’t update to reflect breaking stories. The way any news website does. If 9/11 happened, you’d have to wait until tomorrow’s 14¢ download to get The Daily’s take on it.
So, aside from the video and wizzy animated graphics, it’s just like a newspaper – out of date as soon as it’s printed published. In fact, TheDaily editor Jesse Angelo sees it as a plus:
Angelo said..: “I don’t want another site that’s constantly updating.”
At least it’s cheaper.
Not so fast…
You have to have an iPad to read it. That’s $499 at least. Let’s call that the Initial Cost of Ownership (ICO). After that it’s 14¢ a day to download The Daily.
Compare that to one of Rupert’s existing offerings, the 50¢-a-day New York Daily Post (I’d have preferred The Sun, but The Daily is, so far, US-only).
The Daily:
NY Post:
How long would it take before you, the “customer”, were saving money if you swapped your daily NY Post for The Daily?

November 20, 2014. A mere one thousand, three hundred and eighty-six days later.
Assumptions:
- You buy an iPad just to read The Daily (I know, I know. Angry Birds.)
- The Daily and the NY Post are 24/7/52 publications.
- The Daily and the NY Post prices remain the same.
- I haven’t made any massive arithmetical mistakes.